What is a payment gateway?
A payment gateway is server-side middleware that eases the communication between a merchant and credit card associations like MasterCard and Visa, but it’s more than that. It also allows for ACH transactions and many other transaction types. When a card is swiped or another method of payment information is acquired, the transaction must be passed along appropriately so it can be processed, and that’s the job of the payment gateway.
No matter how a payment is processed, the merchant sending the transaction gets a well-designed and consistent experience, and passing for processing is handled seamlessly. In the case of UniPay, a variety of related services are also provided that enhance the value of the product.
What is a white label payment gateway?
A white label payment gateway is an opportunity for your company that provides services to merchants to expand or improve your current offerings. By offering your clients our highly rated UniPay payment gateway with your branding on it instead of ours, you avoid confusing the customer with multiple brand names and generate for your company any associated goodwill related to the well-designed product.
More simply put, a white label payment gateway is one from which all the branding has been stripped away. It can then be provided to the customer with no branding or with your own branding. Passing through our white label payment processing is an intelligent choice to replace a product your company is using now or to allow you to become a more full-service merchant provider.
So can UniPay be considered credit card processing software?
Yes and no. It’s credit card processing software in the sense that merchants can use it to process credit cards, but it isn’t only used for card processing, and it isn’t a desktop application that’s installed on your computer so you can process credit cards.
The UniPay payment gateway — whether branded by us or provided as a white label product — is entirely web-based and has no resident components. In addition, it can process more than just credit cards and provides additional services. That’s why we prefer to use the term payment gateway software rather than credit card processing software.
Does UniPay handle ACH transactions?
Yes, ACH in the United States, Canada, Australia and New Zealand are fully supported. Support for other countries is limited. Please contact us if you need more information about our UniPay international payment processing capabilities. UniPay can also help you and your clients handle many other kinds of payments. Ask us for details.
Why should my company that serves merchants choose UniPay?
Here are the two primary reasons: the completeness of the product and the quality of the customer service we provide. When you pass along our white label payment gateway to your customers, you’re passing along the best in the business. And we can help you configure it exactly as you want it to be to convey your branding and meet your clients’ needs.
How may we serve you today? If you have other questions, comments or concerns about UniPay and how it can serve as the white label payment processing solution you need, please contact us now. Our experts are ready to answer your questions, provide a demo and more.
Learn more about UniPay’s white label payment processing now.